B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before m

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can d

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can d

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, as well as various other facts concerning contemporary B2B advertising. We discuss how the purchasing journey is now totally fragmented and the way that neighborhood building can he

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and various other facts concerning modern B2B marketing. We go over exactly how the buying trip is now totally fragmented and the way that area building can aid marketing professi